1. Health

Improve your health

It is now widely accepted that a plant-based diet offers numerous benefits compared with a diet centred on animal products. While animal-based diets carry several health risks, a rich and varied plant-based diet can offer prevention and treatment of a host of modern lifestyle diseases, including some forms of cancer and hypertension.


2. Animals

A better life for animals

Whether it is pigs, cows, chickens, or fish, industrial farming methods cause suffering to countless animals, all of whom are sentient beings and have complex social lives. A plant-based diet minimises the number of animals who live in these conditions, and is easier than ever thanks to the increasing variety of meat and dairy substitutes available.

3. Environment

Save the planet

A plant-based diet can have numerous positive effects on the environment, including the preservation of biodiversity, more sustainable use of resources, and combatting climate change.

4. Justice

Help build a fairer world

As the world’s population expands, the question of how we can feed the world fairly and sustainably has never been more urgent. A plant-based diet can help to create a fairer world and a more sustainable food supply for all of us.

5. Taste

Enjoy delicious food

With the wide variety of vegetables available and the increasing number of vegan and vegetarian products on the market, a plant-based diet can be delicious and satisfying.