1. Taste

Enjoy delicious food

With the wide variety of plant-based and cultured foods now available, a plant-centered diet can be delicious and satisfying.

2. Health

Improve your health

It is now widely accepted that a plant-based diet offers numerous benefits compared with a diet centered on animal-based products. While animal-based diets carry several health risks, a rich and varied plant-based diet can offer prevention and treatment of a host of modern lifestyle diseases, including some forms of cancer and hypertension.

3. Justice

Build a fairer world

As the world’s population continues to grow,  a plant-based diet can help to create a fairer world, and feed more people through a more efficient and equitable food system.


4. Animals

Protect all sentient beings

Whether it is pigs, cows, chickens, or fish, industrial farming methods cause suffering to trillions of animals, all of whom are sentient beings and have complex social lives. A plant-based diet minimizes the number of animals who live in these conditions, and is easier than ever to follow thanks to the increasing variety of meat and dairy substitutes available.

5. Environment

Protect our planet

A plant-based diet has numerous positive effects on the environment, including combating climate change, preserving biodiversity, and using resources more sustainably.