Innovation topic: Beyond meat has recently launched a new plant-based product, Beyond Pork, which was designed specifically for the Asian market. Please design a series of dishes that incorporates Beyond Pork for food-service chains, identify the target consumers, and develop a launch plan.
The ProVeg Food Innovation Challenge
Be a game changer! Join the ProVeg Food Innovation Challenge by voting for your favorite idea and helping to make it a reality!
- Companies & Topics
- Vote for your favourite idea!
- Important Dates
About the Challenge
Our food choices have a significant impact on our health, society, and the environment. Plant-based food is a multiproblem solution to several global challenges, including climate change, food security, animal welfare, and health and pandemics.
In response to the growing global shift towards plant-based living and as a means of attracting young talent to pioneer plant-based food innovation, ProVeg is launching the Food Innovation Challenge across Southeast Asia, in partnership with World Animal Protection.
If you are passionate about promoting a sustainable lifestyle, creating delicious healthy food, and reducing animal consumption, apply immediately!
Why Asia?
The Asia Pacific region has the largest share of plant-based consumers globally. Given the increasing awareness of health and environment, the region is also expected to constitute the largest share of the global plant-based food sector in the near future. ProVeg wants to help transform the most innovative, impactful, and sustainable plant-based food ideas into successful quality products.
Why plant-based?
Pro
HEALTH
Pro
ANIMALS
Pro
ENVIRONMENT
Pro
JUSTICE
Pro
TASTE
Participating Companies and Innovation Topics
Innovation topic: Develop a series of plant-based Asian-style main meals which help to boost immunity and are environmentally friendly. Create a brand name, identify target consumers, and develop a launch plan.
Innovation topic: Use Haofood plant-based chicken, develop a series of applications, identify target food-service customers, and develop a launch plan.
Innovation topic: Develop ready-to-drink beverage applications, using Oatly milk, for cafes and food-service chains. Identify target food-service chains, target consumers, and develop a launch plan.
Innovation topic: 1, Study the dietary guidelines and food policies in one of the countries in ASEAN to identify gaps and opportunities for supporting plant-based product innovations and plant-rich eating. Develop a plan to support dialogue with local authorities to make change happen.
2, Design a plant-based ice cream product and its proposition that Asia’s Generation Z would want to eat, and be happy to share on social media.
Innovation topic: Develop a range of plant-based ready-to-eat convenience foods using existing The Vegetarian Butcher range of products or propose new products/formats, and develop a launch plan.
Innovation topic: Develop an advocacy plan, using the approach of influencing influencers, in order to replace the consumption of animal-based products with plant-based options. For inspiration, look at how Portuguese public eateries now have to provide plant-based meals options by law and how primary and secondary schools in Taiwan are now having plant-based diets once a week and food education.
What’s the outcome for the finalists?
The finalists of the ProVeg Food Innovation Challenge will have the potential opportunity to:
- Receive mentorship and potential internship opportunities from leading food and beverage companies
- Gain real-world experience and hone essential
food-innovation skills
- Meet peers from the 10 ASEAN countries
- Win a share of cash awards totalling 5,000 USD
1st Place
1,500 USD
2nd Place x2
1,000 USD
3rd Place x3
500 USD
All 125 groups of participants have been awarded with the ProVeg Food Innovation Challenge certificate by ProVeg International.
Selection Criteria
Impact: 30%
Projected revenue, profitability, and growth, taking competition and substitutes into consideration.
Creativity: 20%
Teams should clearly explain how their project is innovative and different from what is currently available in the sector.
Feasibility: 20%
Feasibility of product (or campaign) ideas, including formulation, manufacturing, supply chain, and distribution.
Launch Plan: 20%
Teams should clearly explain how they would introduce their products to the market and what it would take to do so.
Online Voting: 10%
The online voting will be launched from 25 May to 7 June. Final results will be announced during the Final Award Ceremony.
Important Dates
May 25th – June 7th 2021 Online voting for finalists’ ideas
- June 7th 2021 Due date for final idea submission
- June 11th 2021 Online presentation for finalists
- June 15th 2021 Virtual final award ceremony
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Nuti Hutasingh
Student from Chulalongkorn University, Thailand
Nuti invited the most friends to the Facebook group, winning the first round of ‘Friends inspire friends’ competition. As one of the most influential participants, Nuti received a a gift from CPF worth 550 Thai Baht.
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Vera Lynn Lam Yen
Student from UCSI University, Malaysia
Vera invited five teams to join the challenge, winning the second round of ‘Friends inspire friends’ competition. As one of the most influential participants, Vera received a free pass to the New Food Invest event and to the New Food Conference event, courtesy of ProVeg.
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Isabelle Geh Zhen-Xin and Ng Hsing Fan
Students from International Medical University and Universiti TunKu Abdul Rahman, Malaysia
Isabelle Geh Zhen-Xin and Ng Hsing Fan submitted their team’s idea proposal before 10 February and won the first round of the Early Bird Submission lucky draw.
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Bevhia Moza Agusthi, Rana Hafizhah Haura, Hasna Nida Putri Nabillah and Naysha Arrayyanni
Students from Sahid University of Jakarta, Indonesia
Bevhia Moza Agusthi, Rana Hafizhah Haura, Hasna Nida Putri Nabillah and Naysha Arrayyanni submitted their team’s idea proposal before 2 March and won the second round of the Early Bird Submission lucky draw.
About World Animal Protection
For 55 years World Animal Protection has been protecting animals from needless suffering. From the frontlines of disaster zones to the boardrooms of large corporations, we are fighting to create better lives for all animals. From the jungle to the oceans, wild animals face ongoing threats of cruelty and abuse. But genuine, long-lasting change is possible. Which is why we help governments and communities worldwide to protect wild animals. By supporting our campaigns, you can help to keep wild animals safe and wild. With 14 offices around the world, our mission is to create a better world for animals. This means that we end the needless suffering of animals, we influence decision makers to put animals on the global agenda, we help the world see how important animals are to all of us, and we inspire people to change animals’ lives for the better. In short, we move the world to protect animals – and keep them in the wild. We believe that animals, and people, deserve a better world. Together, we can end this cruelty. Join our global movement of animal protectors now.
About ProVeg
ProVeg is an international food awareness organisation working to transform the global food system by replacing conventional animal-based products with plant-based and cultured alternatives. ProVeg works with international decision-making bodies, governments, food producers, investors, the media, and the general public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and the planet. ProVeg has permanent-observer status with the UNFCCC, is accredited for UNEA, and has received the United Nations’ Momentum for Change Award.
