Why plant-based?

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Why Asia?

The Asia Pacific region has the largest share of plant-based consumers globally. Given the increasing awareness of health and environment, the region is also expected to constitute the largest share of the global plant-based food sector in the near future. ProVeg wants to help transform the most innovative, impactful, and sustainable plant-based food ideas into successful quality products.

Why should you participate?

By participating in ProVeg Food Innovation Challenge, you will have the potential opportunity to:

  • Receive mentorship and potential internship opportunities from leading food and beverage companies
  • Win a share of cash awards totalling 5,000USD:
    • 1st place: 1,500 USD
    • 2nd place x 2: 1,000 USD
    • 3rd place x 3: 500 USD
  • Gain real-world experience and hone essential food-innovation skills
  • Meet peers from the 10 ASEAN countries

All participants will be awarded with the ProVeg Food Innovation Challenge certificate by ProVeg International.

Selection Criteria

Impact: 30%

Projected revenue, profitability, and growth, taking competition and substitutes into consideration.

Creativity: 20%

Teams should clearly explain how their project is innovative and different from what is currently available in the sector.

Feasibility: 20%

Feasibility of product (or campaign) ideas, including formulation, manufacturing, supply chain, and distribution.

Launch Plan: 20%

Teams should clearly explain how they would introduce their products to the market and what it would take to do so.

Online Voting: 10%

Prizes for online voting to encourage participation – prizes will consist of products from participating companies. Prizes will be announced after finalists announced in June.

About World Animal Protection

For 55 years World Animal Protection has been protecting animals from needless suffering. From the frontlines of disaster zones to the boardrooms of large corporations, we are fighting to create better lives for all animals. From the jungle to the oceans, wild animals face ongoing threats of cruelty and abuse. But genuine, long-lasting change is possible. Which is why we help governments and communities worldwide to protect wild animals. By supporting our campaigns, you can help to keep wild animals safe and wild. With 14 offices around the world, our mission is to create a better world for animals. This means that we end the needless suffering of animals, we influence decision makers to put animals on the global agenda, we help the world see how important animals are to all of us, and we inspire people to change animals’ lives for the better. In short, we move the world to protect animals – and keep them in the wild. We believe that animals, and people, deserve a better world. Together, we can end this cruelty. Join our global movement of animal protectors now.

About ProVeg

ProVeg is an international food awareness organisation working to transform the global food system by replacing conventional animal-based products with plant-based and cultured alternatives. ProVeg works with international decision-making bodies, governments, food producers, investors, the media, and the general public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and the planet. ProVeg has permanent-observer status with the UNFCCC, is accredited for UNEA, and has received the United Nations’ Momentum for Change Award.

For any questions please contact us at [email protected]