Corporate Engagement
European plant-based food sector grows by 49% in 2 years
Image: shutterstock.com / Rocketclips, Inc.
Over the last few years, supermarkets and discounters in Europe have been offering more and more plant-based options. From meat alternatives to plant-based milk, supermarkets and discounters continue to increase their shelf space for plant-based alternatives due to the ever-growing demand. Now, the market data for Europe’s plant-based sector is being published for the first time in a collaboration between Nielsen MarketTrack and Proveg International. The results reveal the true extent of the acceleration of plant-based consumption over the past three years. The Smart Protein project analysed the results and made astonishing findings.
Plant-based foods in Europe: How big is the market?
The published report covers retail data from 11 European countries for the past three years, providing unprecedented insights into European consumer habits, and helping retailers and manufacturers to decide where they should place their focus.1
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