ProVeg, in partnership with Worldchefs and the Hangzhou Vegetarian Association, is pleased to announce that the New Cuisine: Sustainable Foodservice & Culinary Summit will take place in Hangzhou on November 4-5, 2021.


The conference will equip foodservice professionals with the information and skills needed to make more sustainable food choices and pioneer future plant-based trends. It is hoped that this intervention will cascade across consumer habits in China as well as in other parts of the world. Over 300 restaurateurs and chefs from around the world will attend the conference.

The Summit was approved by the Chinese government with the support of the Vegetarian Association of Hangzhou.


Topics covered include the benefits of going plant-based, plant nutrition and health, plant-based culinary creativity and innovation, tea and food pairing, sustainable cooking, and how to market plant-based foods. The conference’s main objectives are to inspire chefs to be catalysts for sustainable food consumption and behavioral change through plant-based culinary innovations and increased awareness of the impact of our diets on the planet.


Thursday November 4th 2021
09:00 - 10:00Opening Ceremony
10:00 - 10:15Tea Break
10:30 - 11:00Global Plant-Based Culinary Trends
11:00 - 11:30Transition to Plant-Rich Diets: Big Data Analysis on Consumer Behaviours
11:30 - 12:00Plant Nutrition and Health
12:00 - 13:00Lunch
13:00 - 13:30Innovation of Plant-Based Food Ingredients
13:30 - 14:30Plant-Based Cooking Techniques Demo
14:30 - 14:45Tea break
14:45 - 15:45Creativity and Innovation - Indian Cuisine
15:45 - 16:00Break
16:00 - 17:00Creativity and Innovation - Mediterranean Cuisine
Friday November 5th 2021
09:00 - 09:45The Profitability of Waste
09:45 - 10:45Creativity and Innovation - Chinese Cuisine
10:45 - 11:00Tea Break
11:00 - 12:00Creativity and Innovation -Japanese Cuisine
12:00 - 13:30Lunch
13:30 - 14:30Creativity and Innovation - The Art of Pastry
14:30 - 14:45Tea Break
14:45 - 15:30Panel Discussion: Food & Tea Pairing
15:30 - 16:30Panel Discussion: Business & Marketing for Plant-Based Cuisine
16:30 - 17:00Closing Ceremony

About Worldchefs

The World Association of Chefs’ Societies, known as Worldchefs, is a dynamic global network of 110 chef associations worldwide. A leading voice in the hospitality industry, Worldchefs has 91 years of history since its founding at the Sorbonne by Auguste Escoffier. Representing a mobilised international membership of culinary professionals, Worldchefs is committed to advancing the profession and leveraging the influence of chefs for the betterment of the industry and humanity at large. Worldchefs is dedicated to raising culinary standards and social awareness through education, networking, competition, humanitarianism, and sustainability.