Today, August 22nd, is World Plant Milk Day – a day to celebrate the wide array of plant-based milks on the market, highlight their many benefits – for people’s health, for animals and for the planet – and to encourage people to make the switch.

 

“There has never been a better time to go dairy-free,” said Zephie Begolo, Head of Campaigns for ProVeg UK. “There are now so many different plant milks on the market, more readily available than ever. We are seeing one the biggest global dietary shifts of recent times towards the dairy-free industry, which is well and truly booming.”

 

It is thought that the dairy alternatives industry is set to top $34 billion by 2024, up from $8.2 billion in 2014. Meanwhile, there are now fewer than 9,500 dairy farms in the UK compared with 13,000 a decade ago. It is predicted that there will only be around 5,000 by 2025.

Brands, cafes and restaurants across the UK including Kellogg’s, Bella Italia, Handmade Burger Co, Pret a Manger and Starbucks are set to join this year’s campaign with special promotions on their dairy-free food and beverages!

 

Take the challenge

This year we have launched a 7-Day Dairy Free Challenge, which is calling on people to give up dairy for a week.

 

We want people to see just how easy it is to go dairy-free, so we set up the challenge in which we offer daily support, taste test videos, recipes and all the top tips for starting out without dairy.

Going dairy-free is also one of the most effective dietary changes people can make to save the planet since plant milks are more sustainable than their dairy counterparts in terms of both greenhouse gas emissions and water consumption. For example, it takes 1,020 litres of water to produce one litre of cow’s milk whereas it takes only 297 litres of water to produce the same amount of soya milk, and even less for other crops such as oats.

On social media?

Share all your celebrations and love for plant milk with us using the #worldplantmilkday

 

For more information on World Plant Milk Day and to sign up to the 7-Day Dairy-Free Challenge, visit the campaign website: worldplantmilkday.com