A world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.
Reducing the global consumption of animals by 50% by 2040.
Founder and President of ProVeg International
Sebastian Joy is the co-founder and President of ProVeg International, an initiator of the global collective-impact organisation 50by40.org, co-creator of the ProVeg Incubator, the world’s first incubator focused exclusively on animal-free startups, and co-founder of VeggieWorld, the world’s largest vegan trade show. He is also Vice-Chair of the European Vegetarian Union and taught Non-profit Management and Social Entrepreneurship at the University for Economics and Law in Berlin for several years. Joy’s work is inspired by the concept of effective altruism, which aims to use resources efficiently to do as much good as possible.
Co-founder of ProVeg International
Tobias Leenaert is the author of How to Create a Vegan World: a Pragmatic Approach and the creator of the blog The Vegan Strategist. He is a longtime speaker and strategist, giving talks and trainings all over the world. He is also the founder of the Belgian organisation EVA, the only vegan organisation in the world to receive structural government funding. Leenaert began exploring the issue of consuming animals when he was twelve years old, although he only cut out all animal products from his diet ten years later. He lives in a rural area, with an ever-increasing number of rescued animals.
ProVeg is an international food awareness organisation working to transform the global food system by replacing conventional animal-based products with plant-based and cultured alternatives.
ProVeg works with international decision-making bodies, governments, food producers, investors, the media, and the general public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and the planet.
ProVeg has permanent-observer status with the UNFCCC, is accredited for UNEA, and has received the United Nations’ Momentum for Change Award.
Many of the world’s most urgent problems share a common cause: our food choices.
ProVeg is dedicated to raising awareness of how we can tackle these problems through diet.
Our food choices can become a multiproblem solution.
“Diversity? Yes please! Where all attention is focused on the common cause, differences do not matter much. On the contrary, they are a strength. ProVeg welcomes anyone willing to commit to the shared purpose. All contributions are valued, however different and diverse they may be. People at ProVeg feel special among many special people.”
Simon Sagmeister (leading the ProVeg Culture workshop on 24 August 2018)
The foundation for this is the General Act on Equal Treatment. ProVeg commits not to discriminate directly or indirectly in recruitment or employment because of age, disability, sex, gender reassignment, pregnancy, maternity, race (which includes color, nationality, citizenship, and ethnic or national origins), sexual orientation, religion or belief, or because someone is married or in a civil partnership. These are known as ‘protected characteristics’. ProVeg actively supports diversity and the promotion of diversity in the points mentioned above.
ProVeg’s staff comprises more than 140 people from about 20 countries. The majority of staff identify as female. The Executive Team consists of Sebastian Joy, Matthias Rohra, and Jasmijn de Boo; two out of five country directors are female; five out of eleven heads of department are female, and the China programme team is composed exclusively of women. Furthermore, we are working towards more diverse representation along age and ethnicity lines, as well as other protected characteristics. We constantly monitor developments and improve HR standards and implement best practices to attract talent, become more family-friendly, and ensure a diverse workforce.
Some of the measures that ProVeg is taking consist of:
- A Works Council (Germany’s highest-ranking and most powerful institution dedicated to workers’ interests in individual). This body, consisting of 7 ProVeg employees, works on matters related to equality, inclusivity, etc.
- In addition, there is a permanent Diversity/Inclusivity Working Group in place
- ProVeg is continuously making the hiring process more gender- and race-neutral
- A number of our female staffers take part in the ‘Female Future Force’ learning series (FFF is a German-language, 52-week online course with 52 experts and about 12 different topics to empower women on a personal and professional level)
- Regular Diversity/Inclusivity and Intercultural Trainings for staff
- Special Privilege article sessions
- ProVeg introduced a more gender-neutral language in all written communication