In the UK, we work with local authorities and school caterers to increase the health and sustainability of school food. We review menus and provide advice, new recipes, and plant-based cooking workshops to increase the quality and quantity of plant-based food in schools. We also influence national food policy as a co-founder of the Plant-based Food Alliance UK, and raise awareness of the importance of plant-based food for people, animals, and the planet through our campaigns.

Internationally, we engage with all relevant stakeholders to create a food system where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet. ProVeg has received the United Nations’ Momentum for Change Award and works closely with key UN food and environment agencies. We have observer status with the UNFCCC and the IPCC, special consultative status with ECOSOC, and are accredited for UNEA.

ProVeg UK is a non-profit organisation, registered as a community interest company and entirely donor-funded.

  • Photo of Jimmy Pierson Director of ProVeg UK

    Jimmy Pierson

    Director, ProVeg UK

    A former lawyer and journalist, Jimmy started School Plates in 2018. It is now a UK-wide programme helping schools and local authorities make delicious, sustainable food.

  • Photo of Colette Fox, Programme Manager

    Colette Fox

    Programme Manager

    Colette leads ProVeg UK’s flagship programme, School Plates, working directly with schools and local authorities all over the UK to support their meat-reduction efforts by making small changes that make a big difference to their children’s health, the planet and save them money – all at the same time. She is a certified Nutrition Coach, member of Plant Based Health Professionals UK, and Co-Founder of The Health Habit.

  • Photo of Colette Fox, Programme Manager

    Kirsty Leese

    Campaigns and Communications Manager

    Kirsty manages our online media and campaigns, communicating our message to the public and working with the team to find new ways of creating change to support our mission. Kirsty previously worked in fundraising and communications in the animal welfare and legal sectors, and is studying an MSc in Sustainable Development.

  • Profile photo for Sophia Millar

    Sophia Miller

    Programme Manager and Wales Coordinator

    Sophia is a former primary school teacher and senior leader with 18 years of experience in education. She recently became a registered nutritional therapist, with a focus on children’s gut and immune health, bringing her much valued clinical and teaching experience to our team. Sophia oversees the management of our School Plates programme,and also coordinates the programme across Wales, where she is based.

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