Our aim is to create a public understanding of the most urgent problems caused by the consumption of animal products and provide people with the tools and knowledge to address these issues at an individual and systemic level. To achieve this, ProVeg campaigns work to win hearts and minds in order to create a world in which plant-based food is as accessible and attractive as possible, for everyone around the world.
Road to COP24
50by40
School Plates
World Plant Milk Day
Worldwide Vegan Bake Sale
Road to COP24
This campaign aims to bring the climate impact of animal agriculture and meat production onto the global climate agenda and to ensure that the impact of livestock is taken into account in national climate protection plans. An essential part of the campaign is a presence at the most internationally relevant events, leading up to the world climate conference COP24 in Poland in December 2018. As part of the campaign, ProVeg is an active member of various NGO alliances and brings civil society groups together in order to positively influence public opinion.
50by40
Our mission at ProVeg is to reduce the global consumption of animals by 50% by 2040. To do this, we foster leadership at the individual, corporate, institutional, and policy levels by bringing together an alliance of individuals and organisations who are committed to reducing their consumption of animal products by at least 50% by 2040. In doing so, we cut across traditional silo-thinking and work to unite people, organisations, and institutions across the issues of environment, animal welfare, public health, food justice, and taste.
School Plates
Working with schools, local councils and catering companies, the School Plates programme sets to improve school menus across the UK. It is our aim to show how small changes can make a big difference to student health, the planet and save the schools money.
World Plant Milk Day
World Plant Milk Day, an international awareness day for plant-based alternatives to dairy milk, was first celebrated on August 22, 2017. ProVeg leads a coalition of civil society organisations in an effort to show that plant-based milks are available, affordable, adaptable, and a viable solution to the health concerns, environmental impact, and animal welfare issues related to the dairy industry.
Worldwide Vegan Bake Sale
The Worldwide Vegan Bake Sale (WVBS) introduces communities around the world to the joy of vegan baked goods. It is a unique combination of outreach, community building, and fundraising. By baking and selling vegan cakes, cookies, muffins, brownies and other pastries, activists raise both money and awareness for their favourite causes.