1. Pro Taste

Enjoy delicious food

With the wide variety of plant-based and cultivated foods now available, plant-based diets can be delicious and satisfying.

2. Pro Health

Improve your health

It is now widely accepted that plant-based diets offer numerous benefits and can offer prevention and treatment of a host of modern lifestyle diseases.

3. Pro Justice

Help build a fairer world

As the world’s population continues to grow, plant-based diets can help to create a more just world and feed more people through a more efficient and equitable food system.

4. Pro Animals

Reduce suffering

Industrial farming methods cause suffering to trillions of sentient beings. Plant-based diets minimise the number of animals who live in these conditions.

5. Environment

Protect our planet

Plant-based diets have many positive effects on the environment, including protecting our climate, rainforests, and biodiversity.