Message from Jasmijn de Boo,
Global CEO of ProVeg International

That was a year to remember!

In 2023, the plant-based and alternative-protein sectors achieved extraordinary steps forward. It was a year in which we catalysed practical action and policy change like never before, relentlessly promoting and implementing solutions to enhance the global food system amid numerous challenges.

It was a year in which we empowered our ProVeg teams to new heights of creativity and innovation, so that they could envision and embark on projects that promise profound and sustainable change. 

It was a year in which we launched the Kickstarting for Good programme, the first global incubator and accelerator tailored for nonprofits and social startups that are focused on food-system transformation. This visionary initiative, led by our Founding President, Sebastian Joy, represents a pivotal achievement for the plant-based movement.

It was a year in which our UN team made huge strides in integrating food-system transformation into the heart of the UN’s climate agenda. Thanks to ProVeg’s strong engagement with the COP28 presidency, a historic milestone was reached: in 2023, the catering at COP shifted to predominantly plant-based meals, signalling support for a global transition to climate-friendly diets.

It was a year in which we accelerated our Global Plant-Based School Food Network. This initiative provides plant-based meals to children in more than 30 countries, aligning with our mission to foster healthier food choices, globally.

It was a year in which ProVeg Nigeria and ProVeg Malaysia were successfully launched, further extending our global footprint. Our teams around the world have continued to enhance their impact in food services, education, corporate engagement, research, and policy programmes, all thanks to your unwavering support.

As we reflect on this landmark 12 months and look forward to future achievements, we extend our heartfelt thanks to you for your commitment and support. Together, we are charting a course toward a more sustainable future for all.

Read the messages from other ProVeg countries