The production of meat and animal-based products through the use of cellular agriculture has the potential to help solve or mitigate many of the world’s most challenging problems.  With the CellAg Project, ProVeg is uniquely positioned to support the development and acceleration of this highly promising approach to feeding the world, while improving human and planetary health.

As part of its commitment to reducing animal production by 50% by 2040 (50by40), ProVeg initiated the CellAg Project in 2019. Learn more about this project and the potential for cellular agriculture to help the world transition to a more sustainable, healthy, just, and humane food system.

While ProVeg considers plant-based eating to be the perfect multiproblem solution to many of the world’s problems, we also acknowledge the huge potential of cellular agriculture and cultured meat, eggs, dairy, and seafood products as a complementary strategy towards achieving ProVeg’s mission of reducing animal production by 50% by 2040 (50by40). While cultured products are not yet available on the market, they appear poised to represent a substantial share of the protein sector in the coming years. According to the consulting firm Kearney, cultured meat could constitute 35% of global meat consumption by 2040. As a complement to the increasing number of plant-based products available on the market, cultured products could potentially play a major role in achieving 50by40.

The CellAg Project (CAP) began exploring the potential of creating animal-based products without animals with an interdepartmental team in 2019. Working in close strategic coordination with other key players, CAP currently focuses on raising awareness and increasing acceptance of cellular agriculture, building a cross-sectoral network, and incentivising collaboration within the sector in order to further this novel and promising approach. As an NGO-run initiative, CAP is independent, critical, and takes a big-picture perspective, making it a credible and respectable voice and actor, both inside and outside the cellular-agriculture sector. As such, the organisation is uniquely positioned to support the development and acceleration of this highly promising approach to sourcing protein. 

Through its CellAg Project, its Incubator, its New Food Invest and New Food Conference events, and its Food Industry & Retail department, ProVeg International works to further the development of cellular agriculture and support stakeholders in their efforts to bring cultured alternatives to market, all of which have the potential to help the world transition to a more sustainable, healthy, just, and humane food system.

Cellular Agriculture Press Kit

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From Nestle to Coca-Cola, the plant-based and cultured-food sectors continue to rise

In this edition of News Highlights from the Plant-based and Cultured-food Sector, we take a cross-sectional look at this global food revolution.

Cracking the cheese code – the potential of precision fermentation

Cellular agriculture enables the production of real dairy proteins through precision fermentation, thus removing animals from the production process.

Cellular Agriculture, 2020: The year in review

This year marked groundbreaking progress in the cellular-agriculture sector. From investment to regulation to technological progress, here’s a summary of the key aspects of the sector, as they unfolded in 2020.

The European Union funds research in cellular agriculture

ProVeg recently collaborated on new research into consumer acceptance of cultured meat in France and Germany and found encouraging consumer-acceptance levels of cultured meat in both countries.

Promising levels of consumer acceptance of cultured meat

ProVeg recently collaborated on new research into consumer acceptance of cultured meat in France and Germany and found encouraging consumer-acceptance levels of cultured meat in both countries.

Cultivated meat: promising research from Poland

October 2019 saw a first in continental Europe – the public consumption of chicken meat grown on the scaffolding of a spinach leaf. Stanisław Łoboziak offers insight into cellular agriculture.

What is cellular agriculture?

What exactly is cellular agriculture and how are cultured versions of traditionally animal-based food produced? And when will they be available?

The benefits of cellular agriculture

Given the negative impact of animal-based products on human and planetary health, cellular agriculture has numerous benefits.

Everything you need to know

Cellular agriculture can impact positively not only on our diets but also on the environment, human health, animal welfare, social justice, and the global economy.

First cultured animal product unveiled in Germany

Last week, Belgian startup Peace of Meat, which focuses on the production of cultured animal fat, unveiled its first prototype in cooperation with Hun...

Tasting planet-friendly salmon at the Cultured Meat Symposium 2019

ProVeg attended a cultured-fish-tasting event at Wild Type’s test kitchen to try out some planet-friendly, cruelty-free salmon during an offshoot of the Cultured Meat Symposium 2019 in San Francisco.

On a mission to create slaughter-free meat: Prof. Dr Mark Post on food grown from cells

The Dutch food technology company Mosa Meat created the world’s first hamburger without slaughtering an animal. By using cell-culture technologies, th...

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