Stand up for Startups #3: go-to-market strategies

ProVeg Incubator presents a virtual fireside chat with Nate Crosser, Startup Growth Specialist at The Good Food Institute (GFI).

Date: 2nd June 2020

Time: 7pm CEST

Stand up for Startups #3: go-to-market strategies

Date: 2nd June 2020

Time: 7pm CEST

ProVeg Incubator presents a virtual fireside chat with Nate Crosser, Startup Growth Specialist at The Good Food Institute (GFI).

Webinar description:

Nate will share insights about go-to-market strategies for startups, particularly in the context of the current corona crisis. In his role at GFI, Nate helps to lead the organisation’s startup growth and entrepreneurial ecosystem building strategy, collaborating with businesses, accelerators, and investors to capitalise, commercialise, and scale the alternative protein industry. His work with startups, scientists, and venture capitalists places him at the cutting edge of the innovation ecosystem, which he uses to provide personalised support and publish impactful open-access resources.

European consumer survey on plant-based foods

Describing the product landscape and uncovering priorities for product development and improvement.

Date: 3rd June 2020

Time: 11am-12pm CEST

European consumer survey on plant-based foods

Date: 3rd June 2020

Time: 11am-12pm CEST

Describing the product landscape and uncovering priorities for product development and improvement.

Webinar description:

The demand for plant-based food is growing, along with a corresponding increase in plant-based alternatives across many categories. ProVeg International recently surveyed several thousand consumers across nine European countries in order to identify priorities for product improvement and development based on consumers’ experiences of purchasing and consuming plant-based products.

During this webinar you will learn about the enormous potential for developing and launching new plant-based products in multiple food categories with clear growth opportunities.

Speakers:

Dr. Kai-Brit Bechtold

Senior Consumer Research Scientist

Dr. Kai-Brit Bechtold is a Senior Consumer Research Scientist and lecturer with extensive expertise on developments, trends, and data in the food sector. Before holding positions on agency side for Nielsen and then on industry side for Upfield (formerly Unilever), she worked as Scientific Researcher (PhD and Postdoc) at the Department of Food Economics and Consumption Studies at the University of Kiel and investigated consumers‘ preferences and willingness-to-pay for innovative food products. Her passion for sustainable food and her knowledge of insights into consumer trends and behaviour position her as a true food industry expert. 

Verena Wiederkehr

International Head of Food Industry & Retail

Verena Wiederkehr heads a dedicated team focused on accelerating the plant-based market. Her passion for nutrition as well as her knowledge of the latest plant-based market developments position Verena as a leading speaker on the future of food. Wiederkehr has master’s degrees from the University of Vienna in both International Business and European Studies and is a certified nutrition trainer. She has given presentations at numerous high-profile food industry events, including SIAL in Paris and Seeds&Chips in Italy.

Climate Change, Nutrition, Covid-19; towards resilient & just food systems

This session explores the effects of COVID-19 on food systems worldwide and attempts to find solutions to these problems

Date: 9th June 2020

Time: 6pm CEST

Climate Change, Nutrition, Covid-19; towards resilient & just food systems

Date: 9th June 2020

Time: 6pm CEST

This session explores the effects of COVID-19 on food systems worldwide and attempts to find solutions to these problems

Webinar description:

This webinar will address the challenges of the Covid19 crisis in a world already challenged by the impacts of climate change and malnutrition and will identify key short and long term opportunities for transformation towards resilient, healthy and just food systems

Top