The retail food industry has seen rapid growth in the number of vegan products on the market. In order to stay competitive, an increasing number of companies are adapting to the rising demand for wholefood plant-based products. Key reasons for this include diversification of product portfolios as well as the spreading of risk.
Potential customers for plant-based products include not only vegans and vegetarians, but everyone focusing on a sustainable and healthy lifestyle. By offering products which are suitable for everyone, companies can expand their base of potential customers.