We are ProVeg
ProVeg International is a food awareness organisation working to transform the global food system by replacing 50% of animal products globally with plant-based and cultivated foods by 2040.
OUR TEAM
ProVeg creates global impact, with offices in 11 countries across four continents and more than 200 employees.
– ProVeg South Africa –
Donovan Will
Director
Before ProVeg Donovan was the Brand Manager at The Fry Family Food Co. (Fry’s), a Director at the South African Vegan Society, and part of the Vegilicious Cape Town team. He has a passion for connecting key stakeholders and demonstrating how healthy, delicious and ethical food choices can also lead to greater food security, improved equality and more efficient use of resources. Sometimes it seems that the main reason he joined ProVeg is that he gets to eat a lot of Fry’s Nuggets and Beyond Meat Burgers.
Anusha Lakha
Corporate Engagement & V-Label Coordinator
Anusha Lakha is the Corporate Engagement and V-Label Coordinator at ProVeg South Africa. She has specialised experience in the non-profit industry, where her passion for improving the lives of people, animals and the planet are central to her career . At ProVeg South Africa and V-Label, she liases with corporate clients, conducts the inspections for the issuing of V-Label licences, as well as reaches out to potential clients interested in signing on with V-Label South Africa.
Wikus Engelbrecht
Communications Manager
Wikus Engelbrecht is the Communications Manager for ProVeg South Africa. He has extensive experience in content creation, public relations, news media and digital marketing. Before joining ProVeg South Africa he was in the communications department for vegan doctors group the Physicians Committee for Responsible Medicine in Washington D.C., United States.
Zoë Zurnamer
Corporate Engagement & V-Label Intern
Zoë Zurnamer is the Corporate Engagement and V-Label Intern at ProVeg South Africa. She has a BA in Language and Culture from Stellenbosch University. She is very passionate about animals and the planet. She is also a plant milk enthusiast. Educating people about the impact of their food choices, as well as showing them how delicious and healthy plant-based options can be, is very important to her.
Chantal Du Chenne
Head: Corporate & Institutional Engagement
Before joining ProVeg ZA this year, I have enjoyed a diverse career path, including founder/CEO of three businesses, and 10 years in a leadership role in multinational /international corporate. Over the past 30 years, I have been privileged to amass a broad skill set, vast experience as well as an expansive network of friends, colleagues, mentors and business associates. I am as passionate about my personal life as I am about my work life, and live by the philosophy, “Find what makes you come alive, and go do that!” I fly the flag (high) as a strong advocate for a plant based lifestyle, both for indivdiual and planteary health, and I am also highly charged by equal opportunity for women in work, society, and sport – particularly mountain biking!
OUR APPROACH
ProVeg International is a food awareness organisation working to transform the global food system by replacing 50% of animal products globally with plant-based and cultivated foods by 2040.
ProVeg engages with all relevant stakeholders to create a food system where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.
ProVeg has received the United Nations’ Momentum for Change Award and works closely with key UN food and environment agencies. We have observer status with the UNFCCC and the IPCC, special consultative status with ECOSOC, and are accredited for UNEA.
ProVeg creates global impact, with offices in 11 countries across four continents and more than 200 employees.
Our Vision
A world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.
Our Mission
Replacing 50% of animal products globally with plant-based and cultivated foods by 2040.
OUR MOTIVATION
Many of the world’s most pressing problems share a common cause – animal agriculture, which contributes to climate change, lifestyle diseases, global hunger, and animal suffering.
Transforming the global food system by replacing animal products with plant-based and cultivated foods is a multiproblem solution.
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Sebastian Joy
Founder and President of ProVeg International
Sebastian Joy is the co-founder and President of ProVeg International, an initiator of the global collective-impact organisation 50by40.org, co-creator of the ProVeg Incubator, the world’s first incubator focused exclusively on animal-free startups, and co-founder of VeggieWorld, the world’s largest vegan trade show. He is also Vice-Chair of the European Vegetarian Union and taught Non-profit Management and Social Entrepreneurship at the University for Economics and Law in Berlin for several years. Joy’s work is inspired by the concept of effective altruism, which aims to use resources efficiently to do as much good as possible.
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Jasmijn de Boo
Global CEO of ProVeg International
Jasmijn de Boo is a professional animal advocate and educator, with over 20 years’ experience in global-leadership positions. Jasmijn is currently Global CEO of ProVeg International, where she is responsible for overall strategic direction, international operational management, and governance of ProVeg country offices and programmes, as well as overseeing the International Communications Department and the Grants Program. Jasmijn has previously worked in a range of international animal-protection organisations, including time as CEO of SAFE in New Zealand and the Vegan Society in the UK. De Boo has been vegan since January 2003, when she met her partner and fellow animal advocate, Andrew Knight.
