WE ARE PROVEG
ProVeg is a leading international food awareness organisation
working across four continents, with ongoing plans for future expansion.
We are a fast-growing organisation with global reach and ambition.
We strive for a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.
Reducing the global consumption of animals by 50% by the year 2040.
ProVeg inspires and motivates people to live a more plant-based lifestyle by raising awareness of the five PROs
– or reasons – for doing so. ProVeg supports everyone who is interested in changing their eating habits by providing practical information about how they can transition to animal-free alternatives. Furthermore, we connect existing organisations to enable the exchange of expertise and solution-oriented, high-impact practices.
ProVeg collaborates with governments, public institutions, and the food industry to improve the taste, ease, and accessibility of plant-based food. We appreciate every step that individuals, organisations, and institutions take towards a more plant-based lifestyle and a more sustainable society.
Many of the world’s most urgent problems share a common cause: our food choices.
ProVeg is dedicated to raising awareness of how we can tackle these problems through diet.
Our food choices can become a multiproblem solution.