2021 Annual Review
With economies around the world restarting and major decisions being made, your help is needed now more than ever to raise awareness around the multiple benefits of plant-based eating. Together, we can tackle climate change, animal suffering, and global health issues by raising awareness of the need to shift towards plant-based diets. 2022 will be a crucial year for the future of our planet. Your support can help make a big difference!
You can read about everything you helped to achieve in our Annual Review.
Message from Donovan Will,
ProVeg South Africa Director
2021 was a breakthrough year for the ProVeg South Africa team, filled with many significant achievements and ‘firsts’. We launched V-Label in South Africa (with Burger King as our second client), as well as undertaking our first research projects, including a Fast Food Ranking of the 16 biggest food chains in SA, a national consumer survey, and a product catalogue of all non-animal alternatives commercially available in the country.
Our Diet Change Not Climate Change campaign saw our climate-change messaging broadcast on billboards around the country as well as on national TV – achieving by far the widest reach of any South African ProVeg campaign to date. Our Veganuary, Meatless May, and World Plant-Milk Day campaigns were all successful and benefited from lessons learned in 2020.
We significantly increased our total media exposure and created our first long-term media partnerships, including a month-long collaboration with Cape Town TV, and a monthly feature in SA Food Review.
Our corporate-engagement activities continue to attract new partners, especially following our webinar on the Plant-based Food Sector In SA. ProVeg South Africa is very proud to have facilitated a Corporate Wellness programme for PricewaterhouseCoopers South Africa.
We continued our partnership with the PAN South Africa, assisting them in becoming operationally active, including hiring a staff member, launching a CPD-accredited journal series and a formal research project, and creating a working partnership with Western Cape on Wellness, our provincial government health-and-wellness initiative.
Our biggest asset, our passionate and professional team, continues to grow. We onboarded three new staff members, effectively doubling our staff component: Gulam Mather (Corporate Engagement Manager), Simamkele Nyembezi (Programmes Assistant to our Programmes Manager, Nanine Wyma), Arleen Nel (Communications Coordinator), and Anusha Lakha (Corporate Engagement and V-Label Assistant). Carolin Kohlstock, our former Community Coordinator, resigned, but has stayed on as a volunteer. We continue to enjoy the support of our 30 ambassadors who have been active during the year promoting our effort, as well as support from our numerous volunteers. Finally, we are very excited that our Johannesburg regional group is now active.