As 2024 draws to a close, ProVeg is excited to promote the Veganuary campaign as its official representative and partner in South Africa. Veganuary is the single largest annual global movement for plant-based food that entices and inspires millions of people to try eating plant-based food every January. Veganuary 2024 was its 10th year running.  Veganuary is endorsed by famous vegan ambassadors such as Billie Eilish, Joaquin Phoenix, Evanna Lynch and Paul McCartney.

January is a time for optimism and healthy new-year’s resolutions; and powered by the international clout of Veganuary we encourage everyone to participate in a month-long journey of plant-based eating. 

Veganuary 2025 Launches with ProVeg South Africa for a Plant-Based New Year

What to do for Veganuary in South Africa: 

ProVeg South Africa has a free Veggie Challenge to guide you through your January of vegan eating. This programme offers 31 days of guidance, resources, recommendations and recipes for following a healthy plant-based lifestyle.

Join the global plant-based movement for Veganuary! Share our Veggie Challenge with your friends, family and co-workers. It’s always more fun and easier when you do it together with people around you. 

More about Veganuary: 

Veganuary is a global nonprofit that has inspired millions of people to try vegan in January and beyond. Simply put, the Veganuary campaign is a free global marketing moment for brands, retailers, and restaurants to promote and launch their vegan products.

Our aim is to connect the millions of consumers that participate in Veganuary with businesses that can provide the plant-based options they are looking for during January and beyond.

In the US, over 400 businesses participated in Veganuary 2024 and more than 1,000 media stories covered the campaign. Aligning with Veganuary is the ultimate opportunity for brands to solidify their position as leaders in the plant-based space and connect with the growing segment of veg-curious consumers. Veganuary is a great free marketing tool that helps brands, retailers and restaurants launch and promote their vegan products in January and beyond.

Veganuary is for everyone who wants to give the vegan diet a try, from the flexitarians who want to incorporate more plant-based foods into their diet to long-term vegetarians.