CAMPAIGNS
Dynamic campaigns that contribute to creating a world where everybody can choose healthy and delicious food that is good for all animals, humans and the planet.
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Our Campaigns
ProVeg South Africa is the local chapter of an international food awareness organisation with the mission of reducing global consumption of animals by 50% by 2040.
Diet Change Not Climate Change
ProVeg International has permanent observer status at UNFCCC, is accredited for UNEA and received the United Nations Momentum for Change Award.
Diet Change not Climate Change (DCNCC) is a global campaign that urges policymakers to reduce animal agriculture and adopt plant-based food options as a climate change mitigation strategy.
Farming and the eating of animals is a leading contributor to the global climate crisis, responsible for about 20% of global greenhouse gas emissions. Switching to a plant-based diet could reduce your food-related emissions by up to 50%.
Ahead of COP26, ProVeg South Africa launched a crowdfunding campaign to empower the largest initiative to get plant-based food on the climate agenda that the country has ever seen. With the generous help from everybody who donated, a total of 78 digital billboards were secured across 4 provinces,
Veganuary South Africa
ProVeg South Africa is the local partner for Veganuary, a pledge to try vegan for the month of January. With over a million individuals across the world kicking off the year with healthy and sustainable food choices, January is the best time for the vegan community to come together and taste new plant-based food options!
During our Veganuary 2022 campaign, ProVeg South Africa hosted 9 dinner parties with across 2 provinces, engaged with 25 companies, 98 new vegan menu items, 44 new vegan products and 2 brand new vegan restaurants.
Braai Day
Heritage Day, 24 September, is often celebrated around a braai with family and friends – so much so that it is now branded as Braai Day. Every year, ProVeg South Africa hosts an epic plant-based braai on Heritage Day to showcase protein alternatives prepared on a braai.
Check out ProVeg South Africa’s Ultimate Guide to Vegan Braai
Veggie Challenge
The ProVeg Veggie Challenge is a 30 day email campaign that will give you all the information and recipes you need to reduce your meat intake, try vegetarian or go fully vegan for a whole month!
Pick your challenge and sign up for free.
Digital Campaigns
As a food awareness organisation, we have launched multiple digital campaigns to raise awareness of plant-based food options available in South Africa. On our social media, we share Green Monday recipes weekly to give you access to the yummiest plant-based meals from local and international chefs.
To celebrate World Plant Milk Day 2020, we tasted all of the plant milks available in the country and hosted a blind coffee tasting to discover the best barista blend options. We have hosted similar activities for World Pizza Day, Meatless May, World Chocolate Day and more.
Collaborative Campaigns
We work alongside organizations to empower the reach of our campaigns. If you have ideas on how to increase awareness and adoption of plant-based food in our country, please reach out to our team.
Plant-Based Nutrition Journal Series
To increase access to evidence-based information on plant-based nutrition and healthcare among health professionals and students, we team up with the Physicians Association for Nutrition (PAN) South Africa.
If you’re a licensed health professional looking to stack up continuous professional development (CPD) points, sign up for the Plant-Based Nutrition Journal Series and get 3 CPD points monthly, for free!
Plant-Based Food February Campaign
WesternCape on Wellness (WoW!) is an award-winning government-associated initiative training community-based WoW! champions in nutrition, exercise and healthy lifestyles.
ProVeg South Africa, alongside Physicians Association for Nutrition (PAN) South Africa and UBUNTU Wellness, created WoW!’s Healthy Eating February campaign which kicked off in 2021. During this annual campaign, WoW! shares educational materials with their champions about the benefits of a plant-based diet with tasty vegan prizes sponsored by ProVeg South Africa.
Corporate Wellness
ProVeg South Africa hosts month-long fun educational campaigns based on our 5 Pros; ProHealth, ProEnvironment, ProJustice, ProAnimals, and ProTaste. Each month includes weekly information, prizes, and a webinar with a local expert.
Contact our Corporate Engagement team to arrange your next corporate wellness activity.
TEAM
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Dr. Nanine Wyma
Programmes Manager, ProVeg South Africa
Nanine graduated with MBChB (2018) and is fueled by her passion to share the health benefits of whole food plant-based nutrition.
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Dylan Naylor
Campaigns Intern
Dylan works within the campaigns department to assist with events management, digital campaigns and general tasks.
RECENT BLOGS
International Campaigns March 20, 2024
Meet the new ProVeg Youth Board!
ProVeg is thrilled to announce the launch of this year’s Youth Board! 20 young people from around the world have joined us for 2024 to advocate – toge...
Events March 15, 2024
ProVeg South Africa Wheels out Plant-Based Options for Cape Town Cycle Tour
This year’s iconic annual Mother City cycle tour saw the return of an excess of 30,000 riders - both domestic and international - for the 46th edition...
Corporate Engagement January 26, 2024
Hungry for Change: Plant-Based Options at Fast Food Franchises on the Rise
Friendliness for vegan and vegetarian consumers ranked as more restaurants serve up alternatives South Africans sure do love their fast food, and issu...
