MORE PLANTS. LESS MEAT.
TAKE THE 30-DAY CHALLENGE!
Join the ProVeg Veggie Challenge and try eating more plant-based for 30 days. It’s better for your health, better for the planet and better for animals. Get a healthy start with your personal Challenge. We’ll help you along the way with free tips, recipes and support.
Join the challenge
Of course you won't do it alone. More and more are eating less meat and thousands have already participated in the Veggie Challenge. In the free Veggie Challenge online community, you'll get in touch with other participants and exchange tips and recipes.
HOW DO I START EATING A MORE PLANT-BASED DIET?
If you’re finding the first step towards more plant-based eating difficult, you might be wondering:
How do I eat a varied diet every day without eating meat?
Isn’t plant-based cooking very difficult?
How do I make sure that I stay healthy and don’t experience nutritional deficiencies?
ProVeg Veggie Challenge
The free online programme
will teach you how to cook delicious plant-based meals. You will get daily tips and detailed recipes.
WAYS TO PARTICIPATE
Choose whatever works best for you.
It’s up to you to choose your 30-day challenge. You can try vegan or vegetarian, go meat-free for certain days of the week, or just choose to eat less meat for one day a week.
Receive tips and recipes
After that, every day of the challenge, you will receive a newsletter full of handy tips and recipes. You will soon discover that eating a more plant-based diet can be fun, tasty, and surprisingly easy!
HOW WE SUPPORT YOU
Free Recipes for everyone
Choose your favourite recipes from the wide selection on our database. Whether you have a busy job, kids to cook for, or food allergies to work around – we have recipes for everybody.
Take all your questions to your personal coach.
Do you have questions or concerns? Are you looking for tips? Or would you like to get to know other challenge participants? Your personal ProVeg Veggie Challenge coach will send you a daily email with handy advice, and can put you in touch with other participants in your area.
Veggie Challenge Ambassadors
HOW MUCH COULD I SAVE?
By eating less meat, you will make a difference – but how much of a difference? Each day, we will let you know how much C02, water, land and animals you are saving by eating a more plant-based diet. If you shift from a regular diet to 30 days vegan, you could save up to:
* = driving 520 km/323 miles by car