Step 1 of 2

  • SIGN UP!

281,566

PARTICIPANTS


Join the challenge

Of course you won’t do it alone. More and more are eating less meat and thousands have already participated in the Veggie Challenge. In the free Veggie Challenge online community, you’ll get in touch with other participants and exchange tips and recipes.

HOW DO I START EATING A MORE PLANT-BASED DIET?

If you’re finding the first step towards more plant-based eating difficult,  you might be wondering:

  • How do I eat a varied diet every day without eating meat?

  • Isn’t plant-based cooking very difficult?

  • How do I make sure that I stay healthy and don’t experience nutritional deficiencies?

ProVeg Veggie Challenge

The free online programme

will teach you how to cook delicious plant-based meals.
You will get daily tips and detailed recipes.

Why Participate?

Pro
Health

Pro
Animals

Pro
Environment

Pro
Justice

Pro
Taste

WAYS TO PARTICIPATE

try
vegan

try
veggie

30 days
less meat

    • Choose whatever works best for you.

      It’s up to you to choose your 30-day challenge. You can try vegan or vegetarian, go meat-free for certain days of the week, or just choose to eat less meat for one day a week.

    • Receive tips and recipes

      After that, every day of the challenge, you will receive a newsletter full of handy tips and recipes. You will soon discover that eating a more plant-based diet can be fun, tasty, and surprisingly easy!

HOW WE SUPPORT YOU

100+ Recipes

Free Recipes for everyone

Choose your favourite recipes from the wide selection on our database. Whether you have a busy job, kids to cook for, or food allergies to work around – we have recipes for everybody.


Personal Coaching

Take all your questions to your personal coach.

Do you have questions or concerns? Are you looking for tips? Or would you like to get to know other challenge participants? Your personal ProVeg Veggie Challenge coach will send you a daily email with handy advice, and can put you in touch with other participants in your area.

Veggie Challenge Ambassadors

Dr. Jane Goodall, world-renowned conservationist

Everything is connected - everyone can make a difference

Ian, YouTube presenter for BOSH! TV

Enjoying a plant-based diet is delicious, great for the planet and very, very good for you.

Leo Venus, doctor and vegan athlete

I want to live in a way that will reduce the risk of getting chronic diseases. Also, one of the biggest benefits of a plant based diet is th...

HOW MUCH COULD I SAVE?

By eating less meat, you will make a difference – but how much of a difference? Each day, we will let you know how much C02, water, land and animals you are saving by eating a more plant-based diet.
If you shift from a regular diet to 30 days vegan, you could save up to:


3

ANIMALS


62.5

KG CO2-EQ*


39,000

L WATER


64.9

M2 LAND

* = driving 520 km/323 miles by car

Veggie Challenge App

THE PROVEG VEGGIE CHALLENGE APP

The ProVeg Veggie Challenge App makes it easier than ever to try a more plant-based diet!

Do you want a handy tool to find and save your favourite recipes, create shopping lists, and see the positive impact you’re having? Sign up now for access to the app.

Thanks to our partners and supporters:

Top