More plants. Less meat.
Take the 30-day challenge!
Join the ProVeg Veggie Challenge and try eating more plant-based for 30 days. It’s better for your health, better for the planet and better for animals. Get a healthy start with your personal Challenge. We’ll help you along the way with free tips, recipes and support.
WHAT IS THE PROVEG VEGGIE CHALLENGE?
Challenge yourself to eat a healthier, more sustainable and animal-friendly diet for 30 days – that is the ProVeg Veggie Challenge!
HOW DO I START EATING A MORE PLANT-BASED DIET?
If you’re finding the the first step towards more plant-based eating difficult, you might be wondering:
How do I eat a varied diet every day
without eating meat?
Isn’t plant-based cooking very difficult?
How do I make sure that I stay healthy and don’t experience nutritional deficiencies?
156,517 signatures of 200,000
You’re not alone! More and more people are eating less meat, and thousands before you have participated in the ProVeg Veggie Challenge.
ProVeg Veggie Challenge Ambassadors
Jon Venus, international fitness personality
“I’m plant based. I love feeling amazing and having all this energy. Also, I’m helping animals that don’t deserve to be on our plates.”
Jay Brave, activist and enterpreneur
“Don’t look at a plant based diet as a means of reducing what you had, but think about things that you can discover and explore.”
Ian, Youtuber at Bosh! TV
“Initially a plant based diet is not the easiest thing in the world. Don’t worry, it’s going to be the best thing you ever did.”
It’s up to you to choose your 30-day challenge. You can try vegan or vegetarian, go meat-free for certain days of the week, or just choose to eat less meat for one day a week.
Choose whatever works best for you.
After that, every day of the challenge, you will receive a newsletter full of handy tips and recipes. You will soon discover that eating a more plant-based diet can be fun, tasty, and surprisingly easy!
Free recipes for everyone
Choose your favourite recipes from the wide selection on our database. Whether you have a busy job, kids to cook for, or food allergies to work around – we have recipes for everybody.
Take all your questions to your personal coach.
Do you have questions or concerns? Are you looking for tips? Or would you like to get to know other challenge participants?
Your personal ProVeg Veggie Challenge coach will send you a daily email with handy advice, and can put you in touch with other participants in your area.
ASK THE NUTRITIONIST
Would you like to get advice from an expert?
Our nutritionist offers a free online consultation hour through social media for participants of the ProVeg Veggie Challenge.
How much could I save?
By eating less meat, you will make a difference – but how much of a difference? Each day, we will let you know how much C02, water, land and animals you are saving by eating a more plant-based diet.
If you would shift from a regular diet to 30 days vegan, you could save up to:
Check our calculations
62.4 kg CO2-eq
= driving 520 km/323 miles by car
39,000 l water
79.8 m2 land
COMING SOON: THE PROVEG VEGGIE CHALLENGE APP
The ProVeg Veggie Challenge App makes it easier than ever to try a more plant-based diet!
Do you want a handy tool to save your favourite recipes, create shopping lists, and see the positive impact you’re having? Support the development of the very first ProVeg Veggie Challenge app that makes plant-based cooking even easier.