Welcome to ProVeg Asia-Pacific!
Check out the latest news about us, or scroll on to learn more about our many exciting initiatives across Asia-Pacific.
Survey report on Generation Z’s attitudes towards sustainable protein in China
The research conducted on 1024 mainland Chinese Gen Zers revealed their awareness, trials, and purchase considerations about plant-based and cultivated meat. It provides analyses and go-to-market strategies.
GEN Z food innovators win more than $10,000 in pan-Asia competition
The winners of an Asia-wide competition to devise innovative, plant-based food products are set to take home more than $10,000 in prize money, with the top prize going to a team from China who proposed a plant-based pork floss.
Gen Z students present innovative food ideas at COP27 climate summit
Five innovative food ideas by students across Asia have been presented at COP27, the UN climate summit, this month as part of an Asia Pacific focused competition designed to accelerate the plant-based food revolution.
ProVeg launches Food Innovation Challenge in Asia-Pacific region
After a successful inaugural edition of the Food Innovation Challenge in China in 2020, the challenge was expanded in 2021 to include South-East Asia. And this year, ProVeg goes even further.
Winners of the South East Asian Food Innovation Challenge announced
In mid-June, ProVeg Asia announced the winners of its 2021 South East Asian Food Innovation Challenge. Out of 125 proposals from 13 different countries, six proposals were selected and awarded in an online ceremony.
ProVeg China launches plant-based Food Innovation contest in Shanghai
The contest is a collaboration between ProVeg China and the Shanghai Society of Food Science, and seeks to accelerate the innovation of sustainable and healthy vegan food in the region.
What we do, why, & how
ProVeg AsiaPacific is proud to lead numerous impactful initiatives to advance and support plant-forward practices and businesses across the region, including our Food Innovation Challenge, Incubator start-ups, market research, speaking events, and more. Read on further to learn more about our work and how you can get involved.
Corporate & Institutional Engagement
ProVeg’s corporate engagement work in Asia Pacific includes a range of far-reaching initiatives, including the Asia Innovation Challenge and New Food Invest. Read on to learn more.
In 2022, ProVeg’s Asia Food Innovation Challenge involved 16 countries in Asia-Pacific (APAC) region with a total of 179 innovative food ideas submitted by 558 students from 163 universities. More than 200 participants representing over $54 million of available capital per investment took part in the New Food Invest conference APAC 2023.
ProVeg Plant-based Food Innovation Challenge, APAC
The Plant-based Food Innovation Challenge is the first of its kind in Asia. Through the challenge, students gain valuable insight into an exciting and fast-growing industry while channelling their creativity and skills towards solving some of the biggest problems facing the world today.
Our food choices have a significant impact on our health, society, and the environment. A plant-based diet is a multiproblem solution to several key global problems, including climate change, food security, animal welfare, health and the risk of pandemics.
We invite university students from all academic disciplines to take part in the challenge. The Challenge was the very first of its kind in Asia.
In response to the global transition towards plant-rich sustainable living, ProVeg International launched the inaugural Food Innovation Challenge in China in 2020. The Challenge was a collaboration between ProVeg China and the Shanghai Society of Food Science. 260 students from over 20 universities across China took part in the contest, along with 10 food-and-beverage companies.
By the time of its third edition in 2022, the competition has expanded to include 16 countries in Asia-Pacific (APAC) region with a total of 179 innovative food ideas submitted by 558 students from 163 universities.
The 2023 edition of the Food Innovation Challenge is coming soon. We invite food-and-beverage companies, universities & colleges, student clubs, and student leaders to take part in this exciting campaign. Please contact us if you would like to take part or get involved as a sponsor.
ProVeg regularly publishes insightful market research, consumer surveys, and industry-leading reports. Check out our latest publications.
Survey report on Generation Z’s attitudes towards sustainable protein in China.
Conferences & events
New Food Invest
The global platform New Food Invest is the world’s first online conference that focuses exclusively on investment in the burgeoning alternative-protein and sustainable-food-tech industries.
Food-service training and education
To inspire chefs as change catalysts for sustainable food consumption and behavioural change, we equip the food-service industry with the knowledge and skills to successfully launch more high-quality plant-based options.
ProVeg China Hosted World’s First Foodservice Industry
New Cuisine, a summit on sustainability in the food industry , took place in November 2022 in the Chinese city of Hangzhou. Hosted by ProVeg International in partnership with global chef network Worldchefs and the Hangzhou Vegetarian Association, the conference was attended by more than 300 restaurateurs and chefs from around the world.
New Cuisine, which has been live-streamed in English and Chinese for online attendees, aims to provide industry stakeholders with the tools, skills and knowledge to keep up with sustainability and plant-based trends.
“New Cuisine is the first event of its kind. It not only focuses on vegetarians and vegans but also brings together chefs from all over the world to talk about their food culture and how they innovate in terms of plant-based meals,” commented ProVeg Asia Managing Director Shirley Lu.
New Cuisine features insights from food-service professionals from around the world (including five Michelin-Starred chefs and three Michelin-Starred restaurateurs at the 2022 edition). Through panel discussions and best-practice workshops, attendees explore various topics such as the basics of plant-based nutrition and health, vegan culinary creativity, and sustainable cooking.
Talks also centred on food innovation across Chinese, Japanese, Indian and Mediterranean cuisines, with the aim to bring together different culinary traditions and cultures with the common goal of making food service more sustainable.
“We all live in the same world and embracing its different cultures and styles is fundamental to better and more informed food choices,” explained Lu. “We dream of creating new styles of cuisine that mix global cultures in a way that benefits both people and the planet.”
Executive Head Chef at King’s Joy
3 Michelin Star and a Green Star restaurant in Beijing
Our work on innovation in the plant-based and cultivated food space includes several key initiatives, such as the Food Innovation Challenge and the New Food Invest conference (both these initiatives are described above under Corporate & Institutional Engagement). Another important way we support food innovation is through ProVeg’s Incubator program, in which start-ups based in the Asia-Pacific region have participated.
Our alumni hail from many parts of the region, including China, India, Indonesia, Thailand, New Zealand, and Australia. You may have already heard of some of them, such as Haofood, Umami United, Heuros, Naka Foods, ProMeat, alt foods, Altein Ingredients, ReWILD Solutions LLP, Vitality Foods, and Seaspire.
To learn more about the Incubator program and other start-ups that have taken part in our program, visit our Incubator page.
Policy & Advocacy
ProVeg currently does not work on any major policy & advocacy initiatives in Asia Pacific. Please check back in regularly for new developments.
ProVeg in Asia Pacific participates in a host of speaking engagements in the region. Please contact us if you’d like us to speak at one of your conferences or events. See below for examples.
We’d love to hear from you. Please contact us here: