The Veggie Challenge
More plants. Less Meat. Take the 30-day challenge!
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Appetite for a better world
We strive for a world where everyone chooses delicious and healthy food that is good for humans, animals, and our planet
What We Do
Flagship Projects
Learn about some of the innovative flagship projects which you can contribute to when you support ProVeg.
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Help Stop the Veggie Burger Ban
Add your name to the ProVeg Petition to the European Union
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Recipes
What do you want to cook today? Browse the ProVeg database of plant-based recipes designed to suit every occasion and level of cooking skill.
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Get Involved
You can help ProVeg to achieve our goal of reducing the global consumption of animals by 50% by the year 2040 (50by40).
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News 30 January 2020
European Parliament to consider sustainability charge on meat
On 5 February, the European Parliament will be presented with a plan, developed by the TAPP Coalition and supported by ProVeg International, to increa...
News 23 January 2020
Starbucks urged to provide plant-based milks free of charge
ProVeg International has urged Starbucks to drop their surcharge on plant-based milks in order to help them achieve their new climate targets. The cal...
News 10 January 2020
Livestock to decrease by 20% amid growing climate awareness
One of Europe’s largest meat suppliers, Vion, expects the number of pigs and cattle in Western Europe to shrink by 20% over the next ten years, and me...