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PLANT-BASED FOODS IN EUROPE. WHAT DO CONSUMERS WANT?
A European survey on consumer attitudes towards plant-based foods, with a focus on flexitarians
Download the reports for free
Take the Veggie Challenge 2021
Receive 100+ free recipes, weekly menus, a handy app, and cooking tips.
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‘This Makes No Sense’
The EU spends millions on advertising unsustainable products, and barely promotes healthy and sustainable plant-based diets.
Join our Campaign
NATIONAL DIETARY GUIDELINES NEED TO CHANGE
Dietary guidelines serve as the framework for millions of meals across the globe, from school lunches to doctors’ recommendations -- but nearly all ignore meat-reduction. You can help change that.
Learn More NowCellular Agriculture 4 November 2021
October highlights from the plant-based sector
Key developments this month include the regulatory approval of Eat Just’s pourable egg product, and the launch of Perfect Day’s cream cheese, made from cultured milk proteins. Read on to find out more.
Pro Environment 29 October 2021
COP26 petition hits >60,000 signatures. Add yours now!
The petition asks world leaders to formally recognise the global warming impact of industrialised animal agriculture at COP26.
Policy 22 October 2021
The United Nations and ProVeg International
We are very happy to announce that ProVeg has gained accreditation at the UN Environment Assembly.
Pro Taste 12 October 2021
Plant-based seafood recipes | Download our free ebook
Seafood without fish? No Problem! Download 10 scrumptious and sustainable seafood dishes developed by our ProVeg chef Theofano Vetouli.
Corporate Engagement 8 October 2021
Former pioneers in goat milk powder now drive plant-based proteins for specialty nutrition
Two former goat milk powder producers switched to developing plant-based specialty nutrition. Read the interview with HealthyProteins.
Cellular Agriculture 4 October 2021
September highlights from the plant-based sector
While supermarkets’ plant-based sections are expanding on an almost monthly basis, mainstream fast-food chains such as KFC, McDonalds, and Burger King are getting in on the action.
