Appetite for a better world
We strive for a world where everyone chooses delicious and healthy food that is better for humans, animals, and our planet
What we do
Help Stop the Veggie Burger Ban
Add your name to the ProVeg Petition to the European Union
Sign the Petition
The Plant Milk Report
Towards a healthy and sustainable diet with plant-based milks
Read the Report
School Plates UK
ProVeg is helping schools across the UK improve the health of their pupils, save money, and help the planet – all at the same time
Learn More
Appetite for
a better world
We strive for a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.
Recipes
What do you want to cook today? Browse the ProVeg database of plant-based recipes designed to suit every occasion and level of cooking skill.
Copyright: Shutterstock
Get Involved
You can help ProVeg to achieve our goal of reducing the global consumption of animals by 50% by the year 2040 (50by40).
Copyright: Shutterstock
Food 29 November 2019
Tasting planet-friendly salmon at the Cultured Meat Symposium 2019
ProVeg attended a cultured-fish-tasting event at Wild Type’s test kitchen to try out some planet-friendly, cruelty-free salmon during an offshoot of the Cultured Meat Symposium 2019 in San Francisco.
News 5 November 2019
Bringing plant-based medicine into the mainstream
Last month in London, ProVeg UK hosted VegMed 2019, bringing insights from the world’s top plant-based healthcare professionals to more than 600 delegates.
News 29 October 2019
The Plant Milk Report: towards a healthy and sustainable diet
ProVeg’s first report on plant milk shines a light on the top-selling product in the entire plant-based alternatives market.