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PLANT-BASED FOODS IN EUROPE. WHAT DO CONSUMERS WANT?
A European survey on consumer attitudes towards plant-based foods, with a focus on flexitarians
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‘This Makes No Sense’
The EU spends millions on advertising unsustainable products, and barely promotes healthy and sustainable plant-based diets.
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NATIONAL DIETARY GUIDELINES NEED TO CHANGE
Dietary guidelines serve as the framework for millions of meals across the globe, from school lunches to doctors’ recommendations -- but nearly all ignore meat-reduction. You can help change that.
Learn More NowCorporate Engagement 17 January 2022
Interview with Veganuary co-founder Matthew Glover
Since launching in 2014, an estimated two million people have taken the pledge. I asked Glover how the plant-based market has changed over the past eight years.
Pro Animals 7 January 2022
The 10 best vegan books for beginners and long-time vegans
Attention bookworms! ProVeg presents 10 of the most inspiring and helpful books about veganism. This list ranges from compact guides that will get you...
Cellular Agriculture 6 January 2022
December highlights from the plant-based sector
As 2022 kicks in, it’s already evident that the shift towards plant-based and cultured eating is set to continue accelerating.
Cellular Agriculture 15 December 2021
Cultured and plant-based ingredients: the best of both worlds
Combining plant-based and cultured ingredients allows for the development of a new generation of products that have the potential to be tasty, healthy, affordable, and sustainable.
Cellular Agriculture 9 December 2021
November highlights from the plant-based sector
Key developments this month include the regulatory approval of Eat Just’s pourable egg product, and the launch of Perfect Day’s cream cheese, made from cultured milk proteins. Read on to find out more.
Corporate Engagement 30 November 2021
Brian Kateman on the reducetarian movement
Brian Kateman is the President and Co-founder of the Reducetarian Foundation. In this interview with ProVeg, he shares tips for foodservice profession...
