We strive for a world where everyone chooses delicious and healthy food that is good for all humans, animals, and the planet.
Reducing the global consumption of animals by 50% by the year 2040.
ProVeg inspires and motivates people to live a more plant-based lifestyle by raising awareness of the five PROs
– or reasons – for doing so. ProVeg supports everyone who is interested in changing their eating habits by providing practical information about how they can transition to animal-free alternatives. Furthermore, we connect existing organisations to enable the exchange of expertise and solution-oriented, high-impact practices.
ProVeg collaborates with governments, public institutions, and the food industry to improve the taste, ease, and accessibility of plant-based food. We appreciate every step that individuals, organisations, and institutions take towards a more plant-based lifestyle and a more sustainable society.
Many of the world’s most urgent problems share a common cause: our food choices.
ProVeg is dedicated to raising awareness of how we can tackle these problems through diet.
Our food choices can become a multiproblem solution.
“Diversity? Yes please! Where all attention is focused on the common cause, differences do not matter much. On the contrary, they are a strength. ProVeg welcomes anyone willing to commit to the shared purpose. All contributions are valued, however different and diverse they may be. People at ProVeg feel special among many special people.”
Simon Sagmeister (leading the ProVeg Culture workshop on 24 August 2018)
The foundation for this is the General Act on Equal Treatment. ProVeg commits not to discriminate directly or indirectly in recruitment or employment because of age, disability, sex, gender reassignment, pregnancy, maternity, race (which includes colour, nationality, citizenship, and ethnic or national origins), sexual orientation, religion or belief, or because someone is married or in a civil partnership. These are known as ‘protected characteristics’. ProVeg actively supports diversity and the promotion of diversity in the points mentioned above.
ProVeg’s staff comprises more than 140 people from about 20 countries. The majority of staff identify as female. The Executive Team consists of Sebastian Joy, Matthias Rohra, and Jasmijn de Boo; two out of five country directors are female; five out of eleven heads of department are female, and the China programme team is composed exclusively of women. Furthermore, we are working towards more diverse representation along age and ethnicity lines, as well as other protected characteristics. We constantly monitor developments and improve HR standards and implement best practices to attract talent, become more family-friendly, and ensure a diverse workforce.
Some of the measures that ProVeg is taking consist of:
- A Works Council (Germany’s highest-ranking and most powerful institution dedicated to workers’ interests in individual ). This body, consisting of 7 ProVeg employees, works on matters related to equality, inclusivity, etc.
- In addition, there is a permanent Diversity/Inclusivity Working Group in place
- ProVeg is continuously making the hiring process more gender- and race-neutral
- A number of our female staffers take part in the ‘Female Future Force’ learning series (FFF is a German-language 52-weeks online course with 52 experts and about 12 different topics to empower women on a personal and professional level)
- Regular Diversity/Inclusivity and Intercultural Trainings for staff
- Special Privilege article sessions lead by staff coach Dr. Melanie Joy
- ProVeg introduced a more gender-neutral language in all written communication