The demand for plant-based food is growing, along with a corresponding increase in plant-based alternatives across many categories. ProVeg International has surveyed several thousand consumers across nine European countries in order to identify priorities for product improvement and development based on consumers’ experiences of purchasing and consuming plant-based products.

The survey has revealed enormous potential for developing and launching new plant-based products in multiple food categories with clear growth opportunities.

DR. KAI-BRIT BECHTOLD
SENIOR CONSUMER RESEARCH SCIENTIST

Access ProVeg’s European consumer survey on plant-based foods:

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Detailed information on the treatment of user data can be found in our Privacy Policy and in the document Notes on the duty of disclosure in accordance with articles 13, 14, and 21 of the GDPR’.

COUNTRY SPECIFIC REPORTS

Available for purchase for companies only

ProVeg has compiled country-specific key insights into nine individual reports for the United Kingdom, Germany, Austria, France, Belgium, the Netherlands, Switzerland, Denmark, and the Czech Republic.

All the country reports cost €349, except for Switzerland and Czech Republic, which cost €299 due to their smaller sample size.

Companies only*

Sample size for plant-based eaters and reducers across the different countries  

Table of contents 

  1. Key findings
  2. Introduction and survey design 
    1. Objectives & methodology        
    2. Demographics
  3. Results
    1. Cross-category
    2. Plant-based dairy
    3. Plant-based meat/fish & seafood 
    4. Other plant-based products 
    5. Supermarkets
  4. Appendix

What you will learn in the country reports

What are consumers’ opinions about current plant-based products in supermarkets in Germany? How often do flexitarians/meat reducers purchase plant-based meat in the UK? Which plant-based products do consumers want to see more of in supermarkets in France? If you’d like to get a more detailed understanding of the plant-based market in Europe, these reports are a must-have.

About the survey

The survey was conducted between April and November 2019. Each respondent filled out a questionnaire which took around 20 minutes to complete. The findings are summarised in country reports, which vary from 50 to 70 pages in length, and are available as PowerPoint presentations.

Companies only*

Please contact us at [email protected] if you need any additional information.

Detailed information on the treatment of user data can be found in our Privacy Policy and in the document ‘Notes on the duty of disclosure in accordance with articles 13, 14, and 21 of the GDPR’.

More on this topic

Join the ProVeg webinar “European consumer survey on plant-based foods” to further discuss the enormous potential for developing and launching new plant-based products in multiple food categories with clear growth opportunities

Detailed information on the treatment of user data can be found in our Privacy Policy and in the document Notes on the duty of disclosure in accordance with articles 13, 14, and 21 of the GDPR’.

MORE ON THIS TOPIC

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Join the ProVeg webinar “European consumer survey on plant-based foods” to further discuss the enormous potential for developing and launching new plant-based products in multiple food categories with clear growth opportunities

Detailed information on the treatment of user data can be found in our Privacy Policy and in the document Notes on the duty of disclosure in accordance with articles 13, 14, and 21 of the GDPR’.

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