Mensaje de Jasmijn de Boo,
Directora General de ProVeg International

Dear ProVeg Supporters,

As 2024 comes to a close, it’s time once more to reflect on the past year and prepare for the new challenges and opportunities to come. Looking back over the past 12 months, I couldn’t be prouder of our global team and what we’ve achieved. I am continually inspired by the shared vision across our network – reflecting a global desire to transform the food system from top to bottom.

With this global perspective in mind, ProVeg celebrated its seventh birthday by expanding into two key countries – Portugal and Brazil – bringing our presence to 14 countries across five continents. Brazil, of course, is particularly important, given its role as one of the world’s main food producers and the fact that it is home to more than half of the Amazon rainforest.

Globally, we engage with food-service providers, retailers, and other companies to drive change directly. Our collaborations extend to thought-leadership, policy, and global advocacy efforts, including UN engagement, in order to help ensure a level playing field in which the plant-based and alternative-protein sectors can thrive.

As we move into 2025, I am optimistic about our talented team, our many partnerships – including new funders and supporters who share our vision for food-systems change – and the opportunities to build on our current momentum.

Thank you, as always, for your ongoing support, and for being part of the solution.
With deepest appreciation from all of us at ProVeg,
Jasmijn de Boo
Global CEO

Lee los mensajes de los diferentes países donde está ProVeg

Top